Hi. I’m Craig.

I help you make your Private Counseling Practice fun and successful.

Get Personalized Coaching, Consultation, and Practice Growth Tools from a Private Pay Group Practice Owner and Coach.

Private Practice Coaching, Marketing, and Tools for Counselors, Therapists, and Mental Health Professionals

I Help You Create a Killer Marketing System with Search Engine Optimization (SEO) and Google Business Optimization, Implement Systems, and Streamline Your Practice to Build a Resilient and Freeing Mindset, Have Some Fun, Make Some Serious Money, Help Lots of People, and Learn to Love Your Role as a Business Owner and Leader.

Craig Alsup, Practice Owner, Private Practice Business Coaching and Marketing Expert

IT’S TOTALLY DOABLE.

And you can do it too.

I started out in the therapy world in the same way you probably did:

High School – “I want to be a therapist so I can have the fancy truck that one Psychologist has in town!” (lol)

Undergrad – “Class is great and all, but you only have fun once!”

Graduate School – “Get the grades, get the knowledge, get the diploma.”

Starting out In the Community Mental Health Center – “I know exactly how to help these people. World, watch out for me!” (lol)

After Year 1 in Community Mental Health – “I can’t do this anymore. I have 95 clients who I am supposed to see 2x’s per month and I can barely remember any of their names, much less help them with their Schizophrenia, Depression, Trauma, Addiction…There MUST be a better way!!!”

Taking the Leap into Working for Someone Else’s Private Practice – “This is nice. Much smaller caseload. Much less complexity in many of my clients cases. More money, but not much. I wonder if I could do this on my own?”

Fast forward 10 years, and I own a growing, successful Private Pay Group Practice with 10 Therapists, 2 Admins, 3 Locations, and more on the way!

Further, I’ve been providing private practice coaching and consultation to therapy practice owners since the beginning of 2020 and have seen HUGE GROWTH in the practices that I have been able to work alongside.

Many are hiring new therapists, adding locations, and seeing their income MULTIPLY!

The Counseling Community Trusts Me: I regularly receive recommendations and referrals from current and past private practice owner clients, including Social Workers, Psychologists, LMFTs, and LPCs from across the United States, Canada, and beyond.

Media:

The Private Practice Elevation Podcast

Practice of the Practice – Faith in Practice Podcast

Get Booked Out: Modern Marketing for Therapists and Counselors

Texas Counselors Creating Bada$$ Businesses – Mentor of the Month

BUILDING A SUCCESSFUL, FUN, AND LUCRATIVE PRIVATE PRACTICE IS ATTAINABLE.

In fact, there are many practice owners around the world who have found that private practice coaching and the right marketing activities helps to shortcut the time and money required to make their practice simple, fun, AND financially rewarding.

Here’s Your Private Practice Growth Toolbox:

  • Private practice growth coaching, Craig Alsup

    Private Practice Growth Coaching

    Tailored coaching for your practice re: Business Planning, Systems, Marketing, Search Engine Optimization, Profitability, Delegation, Efficiency, Retention, Strategy, Vision, Saving Money, and More. Get quick tips, advice, encouragement, and strategies to lead your practice towards your vision.

  • Google Business Optimization

    Google Business Optimization

    Google Business is the #1 way to get found by local clients searching for your services. This involves setting up a listing if you don’t have one yet, optimization of each area of your Google listing, website tips to help your listing really rank well in your local area, and tips to continue the growth of your listing.

  • Website Search Engine Optimization for Private Practices

    Website Search Engine Optimization

    Statistically, most counseling clients come from searches made through Google. Search Engine Optimization helps your website to rank better for your specific services and in your area. Let me help your website reach the potential clients who are searching for someone who can help them get back on track.

  • Marketing Tools for Private Practices

    Marketing Tools for Private Practices

    A collection of tips and tools, checklists, and guides to get your practice growing fast and profitably. Get concise, easy to follow Website Optimization Tips and Advice, New Hire Sprints, Marketing Systems, Google Ads Negative Keywords Lists, Google Business Optimization, and more.

  • Administrative and Therapist Tools

    Tips and tools, checklists, and guides to get streamline your practice and make it simpler and more fun to lead. Get specific, easy to follow tips for delegating to administrative assistants and virtual assistants, increasing profitability, hiring and training, adding additional revenue streams, and increasing client retention.

  • Affiliate Tools for Private Counseling Practice Owners

    Affiliate Tools for Practice Owners

    Take a peek at the different tools that I use to grow and run my private pay only group practice and have personally vetted. These tools are meant to help you streamline, increase profitability, get new clients, and more and are tools that I typically recommend during coaching sessions with my practice owner clients.

TESTIMONIALS FROM PRACTICE OWNERS

I recently hired Craig to work on my website and SEO as I am lost when it comes to that kind of thing. He was incredibly helpful and within days I was noticing a huge increase in traffic to my website and calls which of course led to clients. He has continued to provide support and guidance so that I can maintain the work he was able to do for me. I appreciate him and the genuine care he has for those he helps!
— Rachael Hackler - Counselor & Practice Owner, Texas
Craig has been very timely and communicative as he works diligently to grow my business’ online presence. He has motivated me to to things I have put off for some time and I’m seeing direct results from his suggestions and from his work. I look forward to our continued working relationship!
— Amanda Esquivel - Counselor & Group Practice Owner, Texas
Craig optimized my website and gave me many great suggestions regarding marketing my private practice. And he got my Google my business page optimized also. I am illiterate with this online marketing stuff. He literally pulled me into the 21st-century. I am very grateful for his services and pleased with how economical it was. He was kind and professional. I fully recommend him!
— Lynda Brennan - Counselor - Counselor & Practice Owner, Ohio
So glad I made this investment in my business! Marketing has always been overwhelming to me; after our session earlier this week, I know this is doable. Having actionable steps makes all the difference!
— Ellen Nordick - Counselor & Group Practice Owner

Get started growing and simplifying your practice and your life, today.